Logística respaldada por comunicaciones mejoradas

Aramex ANZ is a leading logistics provider serving the Australia and New Zealand regions. “We offer a cost-effective, reliable, timetabled courier service,” said Ruby Wolff, COO of Aramex ANZ. “Backed up by the latest innovative technology and real-time track and trace facilities, Aramex Australia & New Zealand is the ideal choice for businesses of all sizes, domestic and international.” As part of that commitment to using the latest technology, Aramex was in search for a communication partner to enhance their customer communications.

Coordinación logística durante una pandemia

With a sudden, global rise in shipping and forced remote work due to COVID-19, Aramex’s support team was quickly inundated with a sustained higher volume of support tickets. Most of these tickets are for customers who want to track, schedule, or reschedule their deliveries. While this is relatively easy for an agent to help with, it often involves several back and forth communications, which take up agent time. 

With the rise in ticket volume, Aramex needed to help their team  be more efficient to best serve their customer. That meant finding a partner that could help make customer communication more automated and more effective.

"Tanto a nuestros clientes como a nuestro equipo les encanta porque es más rápido y fácil responder a los mensajes de WhatsApp que atender llamadas o escribir respuestas por correo electrónico."
ANZ COO, Ruby Wolff

Comunicaciones totalmente centradas en el cliente

Aramex chose Bird’s omnichannel Inbox because it enabled them to communicate with customers on their preferred channels, while also coming with automation tooling they needed to build effective deflection for their support team. Quickly, Aramex deployed Inbox and implemented automated communication flows using Flows. 

Un aumento de la productividad en una época de aumento de las comunicaciones

Now, Aramex customers can reach Aramex on their preferred channels (WhatsApp, WeChat, Messenger, SMS and Google Business Messages), and they can track and reschedule packages, find branch locations, and more all through automated flows. Together, this allowed Aramex to manage 2.7 chats per one phone call, increasing their productivity by almost 3x. 

Además, al desviar las consultas de asistencia más comunes con chatbots omnichannel y flows personalizado, los agentes de Aramex pueden atender con mayor eficacia a más clientes sin la carga de resolver manualmente las incidencias rutinarias.

"Añadiendo el componente de automatización, se proporciona a los clientes un flujo de asistencia sin fisuras, encontrando respuestas a sus preguntas con más rapidez y eficacia que nunca."
ANZ COO, Ruby Wolff