När jag började på MessageBird i december 2021 insåg jag inte vilken bredd av produkterbjudanden som våra kunder använder. Som du kanske vet har Bird:s produktutbud genomgått många förändringar under de senaste åren. När jag lärde mig mer om varje produkt försökte jag pussla ihop dem i huvudet. Hur och varför skulle en kund kombinera Bird's produkter tillsammans? Vad händer om en kund vill använda en av våra lösningar men inte de andra?

När jag började lära mig mer om e-post och meddelanden funderade jag på hur ett typiskt e-postkampanjflöde kan se ut och sammanställde diagrammet nedan:

Med hjälp av detta visuella diagram kan vi börja bryta ner varje process och se hur de alla hänger ihop med Bird:s erbjudanden.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Validering av mottagare.

Verktyg för validering av mottagare

Bird Validering av mottagare allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Så nu har en användare registrerat sig för nyhetsbrevet, men vem skapar det och hur gör de det?

Skapande och hantering av innehåll

E-post Design System Studio (previously Taxi för e-post) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taxi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a kampanjchef or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Sändning i molnet.

Sändning

Bird Sändning i molnet is the world’s leading email sending and intelligent analytics platform. With flexibla API:er and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Signaler and Leveransförmåga Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Spårare.

Deliverability

Inbox Spårare is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Tävling

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Att sätta ihop allt: Bird's produkter kombinerade

Slutligen, hur skulle ett exempel se ut för någon som använder alla våra erbjudanden?

First, a piece of content would be created in Taxi and then exported to Bird Moln as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a kampanjlösning från tredje part can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look vid analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Spårare to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared till competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

Vi diskuterar gärna hur någon av dessa plattformar kan bidra till att förändra din verksamhet. Om du vill ha mer information om Bird:s produkter i kombination - eller använda separat - är du välkommen att kontakta oss.

~Zach Samuels, Bird Senior lösningsingenjör