In 2019, the ecommerce retail industry saw 3,5 Billionen Dollar in global sales. Needless to say, online retail is one of the world’s fastest-growing markets, and the competition for customers is fierce. As businesses modernize their online shopping experiences with smoother payment processes, intelligent product suggestions, elevated brand strategies, and the like, the way they talk to customers must advance as well. In a world where more than 50% of customers feel that companies don’t make it easy to contact them, being active on the communication platforms your customers use and love is an easy way to differentiate your online shopping experience from the competition.

Bird works with retailers like Hugo Boss and Rituals to integrate intelligent communications into their shopping experiences that drive faster sales and build long-term brand loyalty. We’ve collected some of the most compelling use cases below to help you elevate your online shopping experience.

Umsatzsteigerung mit Abandoned Checkout Recovery

Any ecommerce business is unhappily familiar with the pains of abandoned shopping carts. With a staggering cart abandonment rate of 75.5%* globally, targeting (and converting) shoppers who have drifted away during the payment process is a surefire way to drive sales. 

Of course, building strategies to reduce cart abandonment is nothing new, but businesses often rely on email to do the heavy lifting. Bird is helping customers leverage SMS to drive higher conversions and faster sales. If we compare the average SMS open-rate of 90%* zum average 45%* open-rate of cart abandonment emails, the choice is obvious. SMS enables businesses to bypass the clutter of an email inbox to land straight on customers’ phones—reminding them of that beautiful juicer they're two clicks away from owning, or the free tote bag they’ll receive with their order.

Not to mention, customers are increasingly moving from desktop to mobile to do their shopping. Case in point: in 2018, Shopify reported that 77% of traffic and 67% of orders came through mobile, whereas 2019 saw mobile generate 81% of traffic and 71% of orders*. By reaching customers directly on their mobile devices, whether it’s through SMS, WhatsApp, Messenger, WeChat or Line, brands are better positioned to deliver cohesive, engaging experiences.

Deliver impactful campaigns with an omnichannel marketing approach 

Wirksames Marketing setzt voraus, dass Sie Ihre Kunden verstehen. Jeder Marketingspezialist wird Ihnen bestätigen, dass eine Interaktion mit einem Kunden umso wahrscheinlicher ist, je individueller und kontextbezogener sie ist. Stellen Sie sich das einmal so vor: Es ist eine Sache, einem Kunden in einer unpersönlichen E-Mail mitzuteilen, dass Sie ein Sonderangebot haben. Eine ganz andere Sache ist es, einem Kunden mitzuteilen, dass ein Artikel in seiner Größe und in der Farbe, die er mag, in dem Geschäft in seiner Nähe verkauft wird.

Bird is helping brands build these types of personalized, seamless communication experiences at scale. With Bird’s E-Commerce-Lösungen, retailers can automatically trigger restock notifications that default to a customer’s preferred messaging app, or run click-to-message campaigns that put you in direct contact with potential customers straight away.

Der Trick besteht darin, sich einer Cloud-Kommunikationssoftware anzuschließen, die den Kauf- und Interaktionsverlauf jedes Kunden an einem Ort zentralisiert. Wenn Unternehmen einfachen Zugriff auf die gesamte Interaktionshistorie mit einem Kunden haben, verbessert dies das Kundenerlebnis und verlängert die Customer Journey.

Modernize your customer support with Bird Inbox

Whether a customer is looking to return a faulty product, check in on an order, or lodge a complaint, every support interaction is an opportunity to turn a potentially dissatisfied customer into a brand loyalist. And if support teams count on one weapon to combat customer dissatisfaction, it’s context. 

Empowering your support agents by centralizing every customer’s interaction history in a simple, accessible conversation thread is the easiest way to drive faster ticket resolutions, build smarter support processes, and boost NPS and CSAT scores. With tools like Bird Inbox, retailers are not only delivering better customer support—they’re creating more efficient processes, automating repetitive manual tasks, and shifting towards engagement patterns that meet and exceed customer expectations.

Mit modernen Kommunikationslösungen Markentreue aufbauen

Die Kunden möchten, dass sich ihre Loyalität in einem personalisierten, nahtlosen Kundenerlebnis widerspiegelt, das ihrer einzigartigen Beziehung zu Ihrer Marke Rechnung trägt. Der Einzelhandel ist nicht einfach ein Transaktionserlebnis, das am Verkaufsort beginnt und endet - es ist eine Beziehung. Der Aufbau von Markentreue hängt davon ab, dass Sie eine starke Verbindung zu Ihren Kunden haben, ihre Bedürfnisse verstehen und sie dort abholen, wo sie sind.

Bird is empowering retailers around the world to do exactly that with easy-to-use, omnichannel solutions that reduce shopper dropoff, drive sales, increase campaign engagement, and maximize the impact of your communications. Erfahren Sie mehr über unsere E-Commerce-Lösungen or Nehmen Sie noch heute Kontakt mit uns auf to see how you can transform your online shopping experience with cloud communications.