Als ich im Dezember 2021 zu MessageBird kam, war mir nicht klar, wie umfangreich das Produktangebot ist, das unsere Kunden nutzen. Wie Sie vielleicht wissen, hat sich das Produktangebot von Bird in den letzten Jahren stark verändert. Als ich die einzelnen Produkte kennenlernte, versuchte ich immer wieder, sie in meinem Kopf zusammenzufügen. Wie und warum sollte ein Kunde die Produkte von Birdmiteinander kombinieren? Was ist, wenn ein Kunde eine unserer Lösungen nutzen möchte, die anderen aber nicht?

Als ich anfing, mehr über den E-Mail- und Messaging-Bereich zu lernen, dachte ich darüber nach, wie ein typischer E-Mail-Kampagnenfluss aussehen könnte, und erstellte das folgende Diagramm:

Anhand dieses Schaubilds können wir die einzelnen Prozesse aufschlüsseln und sehen, wie sie unter Verwendung der Angebote von Birdzusammenspielen.

Starting from the customer perspective, a consumer signs up to receive updates from a brand. To determine that the email is a legitimate email address, an organization can use both double opt-in and Bird Validierung des Empfängers.

Empfänger-Validierungstool

Bird Validierung des Empfängers allows for real-time checking to validate whether an email address is valid, risky, undeliverable, neutral, or simply misspelled as a typo. This can be done via an API during the sign-up process, or as a batch check via an excel file. Additional attributes are provided for each email address, checking for disposable domains, role-based email addresses, and free domains. Once a consumer has signed up for a mailing list and their email address is determined to be valid, their email would then be placed in a database.

Nun hat sich also ein Nutzer für den Newsletter angemeldet, aber wer erstellt diesen und wie wird er erstellt?

Erstellung und Verwaltung von Inhalten

Email Design System Studio (previously Taxi für E-Mail) enables content creation and marketing teams to streamline the creation process, reducing campaign production time. Not only can you easily create and manage content, but also, the core of Taxi allows for endless customizability and permission management. For example, if a designer should only use a specific color scheme and fonts for a creative, these can be permissioned so that only these specific colors/fonts can be used.

This allows for proactive brand management, reducing the need to validate before every send. Email Design Studio also allows for streamlined communication and approval within the app itself. Once done with the creative, this can be exported into either a Wahlkampfleiter or an ESP. We have many connectors and the ability to dynamically set tags based on where and how you are exporting this content. This brings us to our next product Bird Wolke-Senden.

Senden von

Bird Cloud-Senden is the world’s leading email sending and intelligent analytics platform. With flexible APIs and real-time actionable analytics, Bird provides robust scalability and expert support to drive optimized customer engagement and growth for today’s apps and services. With Bird Signale and Zustellbarkeit Analytics, MessageBird offers over 50+ metrics to stay on top of both delivery and deliverability.

Within Bird is also the ability to monitor pixel and click-tracking data. With the Bird Deliverability Analytics add-on, deliverability based on consumers’ experience and licensed mailbox provider placement data is brought directly into Bird Reporting. To dive even deeper into deliverability we move over to our next Bird product, Inbox Tracker.

Deliverability

Inbox Tracker is the only analytics product that reports deliverability based on actual consumers’ experience in addition to licensed mailbox provider placement data, intelligent seeds, and traditional seeds. With over 100 internal checks covering 30 key areas of sending programs, your organization can ensure maximum inbox placement of emails.

Organizations can also track their competition’s emails with another of Bird’s products, Competitive Tracker.

Wettbewerb

Competitive Tracker is an email marketing intelligence tool that actively tracks millions of domains across 200,000 brands in 100+ industries. This allows organizations to benchmark performance, gain insight into competitors’ emails, plan for seasonality changes, and identify areas of improvement by comparing email performance against rival brands.

Alles auf einen Blick: Bird's Produkte kombiniert

Und schließlich, wie würde ein Beispiel für jemanden aussehen, der alle unsere Angebote nutzt?

First, a piece of content would be created in Taxi and then exported to Bird Cloud as a template. Then, the Bird API can be used to send the created template as a transmission to users. If needed, a Drittanbieter-Kampagnenlösung can be used prior to sending through Bird. Once this is sent, Bird Signals can be used to look am analytics for this email. If we want to go deeper into deliverability for this email, we can then use Inbox Tracker to see what happened to this email after it hit the user’s inbox. And finally, if we wanted to see how this email compared zum competition, Competitive Tracker would be used to benchmark this campaign against similar brands.

Wir besprechen gerne mit Ihnen, wie eine dieser Plattformen Ihr Unternehmen verändern kann. Wenn Sie weitere Informationen über die Kombination der Produkte von Birdwünschen - oder diese einzeln nutzen möchten - wenden Sie sich bitte an uns.

~Zach Samuels, Bird Senior Lösungen Engineer