Den line between transactional and commercial emails sometimes can be ambiguous, but both laws and industry best practices for deliverability require that some aspects, like opt-in and unsubscribe, be treated in very specific ways depending upon the message type. That’s why the team at SparkPost has created this infographic to help you understand the difference between transactional vs commercial email. It’s the email difference!

• Transaktionsinriktade e-postmeddelanden are sent in response to a user’s interaction with a website or an app and are defined in strictly functional terms. Examples include password resets, shipping notifications, receipts, legal notices, and so on.

• Kommersiella e-postmeddelanden are sent to a list of recipients who have opted-in for promotional content from your brand. Examples include sales offers, newsletters, new product updates, email designed to increase user engagement, and onboarding, etc.

Oavsett om du skickar ett transaktionsmejl eller ett kommersiellt mejl måste du se till att ditt meddelande når fram, blir läst och gör intryck. Genom att följa några enkla rutiner kan du se till att dina e-postmeddelanden når fram - och inte hamnar i skräppostmappen.